Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
494867
RGB
73, 72, 103
HSL
242, 18%, 34%
HSB
242, 30%, 40%
CMYK
29, 30, 0, 60
LAB
32, 6, -18
LCH
32, 19, 289
OKLCH
0.42, 0.05, 285
XYZ
8, 7, 14
LUV
32, -1, -24
HWB
242, 28%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.