Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
494D70
RGB
73, 77, 112
HSL
234, 21%, 36%
HSB
234, 35%, 44%
CMYK
35, 31, 0, 56
LAB
34, 5, -21
LCH
34, 22, 284
OKLCH
0.43, 0.06, 279
XYZ
8, 8, 16
LUV
34, -4, -28
HWB
234, 29%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.