Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
494EA5
RGB
73, 78, 165
HSL
237, 39%, 47%
HSB
237, 56%, 65%
CMYK
56, 53, 0, 35
LAB
36, 18, -49
LCH
36, 52, 291
OKLCH
0.47, 0.14, 277
XYZ
12, 10, 37
LUV
36, -6, -68
HWB
237, 29%, 35%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.