Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
49598A
RGB
73, 89, 138
HSL
225, 31%, 41%
HSB
225, 47%, 54%
CMYK
47, 36, 0, 46
LAB
38, 4, -30
LCH
38, 30, 278
OKLCH
0.47, 0.08, 269
XYZ
11, 10, 25
LUV
38, -9, -42
HWB
225, 29%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Cobalt
#0047AB
Sapphire
#0F52BA
Denim
#1560BD
Royal Blue
#4169E1
Slate Blue
#6A5ACD
Iris
#5A4FCF
Royal Purple
#7851A9
Browse every named blue on shades of blue, or all families on colors.