Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
495A74
RGB
73, 90, 116
HSL
216, 23%, 37%
HSB
216, 37%, 45%
CMYK
37, 22, 0, 55
LAB
38, -1, -17
LCH
38, 17, 265
OKLCH
0.46, 0.05, 259
XYZ
10, 10, 18
LUV
38, -9, -23
HWB
216, 29%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.