Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
495A96
RGB
73, 90, 150
HSL
227, 35%, 44%
HSB
227, 51%, 59%
CMYK
51, 40, 0, 41
LAB
39, 7, -36
LCH
39, 36, 281
OKLCH
0.48, 0.10, 270
XYZ
12, 11, 30
LUV
39, -10, -51
HWB
227, 29%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.