Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
495AB1
RGB
73, 90, 177
HSL
230, 42%, 49%
HSB
230, 59%, 69%
CMYK
59, 49, 0, 31
LAB
40, 14, -49
LCH
40, 51, 286
OKLCH
0.50, 0.14, 272
XYZ
14, 12, 43
LUV
40, -10, -71
HWB
230, 29%, 31%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.