Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
495B78
RGB
73, 91, 120
HSL
217, 24%, 38%
HSB
217, 39%, 47%
CMYK
39, 24, 0, 53
LAB
38, -1, -19
LCH
38, 19, 267
OKLCH
0.47, 0.05, 260
XYZ
10, 10, 19
LUV
38, -10, -25
HWB
217, 29%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.