Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49607B
RGB
73, 96, 123
HSL
212, 26%, 38%
HSB
212, 41%, 48%
CMYK
41, 22, 0, 52
LAB
40, -3, -18
LCH
40, 18, 260
OKLCH
0.48, 0.05, 253
XYZ
11, 11, 20
LUV
40, -12, -24
HWB
212, 29%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
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