Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496186
RGB
73, 97, 134
HSL
216, 29%, 41%
HSB
216, 46%, 53%
CMYK
46, 28, 0, 47
LAB
40, -1, -24
LCH
40, 24, 267
OKLCH
0.49, 0.07, 259
XYZ
11, 12, 24
LUV
40, -12, -33
HWB
216, 29%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Cobalt
#0047AB
Sapphire
#0F52BA
Denim
#1560BD
Steel Blue
#4682B4
Royal Blue
#4169E1
Slate Blue
#6A5ACD
Iris
#5A4FCF
Browse every named blue on shades of blue, or all families on colors.