Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496377
RGB
73, 99, 119
HSL
206, 24%, 38%
HSB
206, 39%, 47%
CMYK
39, 17, 0, 53
LAB
40, -6, -15
LCH
40, 16, 248
OKLCH
0.49, 0.04, 242
XYZ
11, 12, 19
LUV
40, -13, -19
HWB
206, 29%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.