Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49667A
RGB
73, 102, 122
HSL
204, 25%, 38%
HSB
204, 40%, 48%
CMYK
40, 16, 0, 52
LAB
42, -7, -15
LCH
42, 16, 245
OKLCH
0.50, 0.05, 239
XYZ
11, 12, 20
LUV
42, -14, -19
HWB
204, 29%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.