Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496B76
RGB
73, 107, 118
HSL
195, 24%, 37%
HSB
195, 38%, 46%
CMYK
38, 9, 0, 54
LAB
43, -10, -10
LCH
43, 15, 225
OKLCH
0.51, 0.04, 220
XYZ
11, 13, 19
LUV
43, -16, -12
HWB
195, 29%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.