Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496B91
RGB
73, 107, 145
HSL
212, 33%, 43%
HSB
212, 50%, 57%
CMYK
50, 26, 0, 43
LAB
44, -4, -25
LCH
44, 25, 261
OKLCH
0.52, 0.07, 252
XYZ
13, 14, 29
LUV
44, -16, -35
HWB
212, 29%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.