Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496D70
RGB
73, 109, 112
HSL
185, 21%, 36%
HSB
185, 35%, 44%
CMYK
35, 3, 0, 56
LAB
43, -13, -6
LCH
43, 14, 205
OKLCH
0.51, 0.04, 203
XYZ
11, 14, 17
LUV
43, -17, -6
HWB
185, 29%, 56%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.