Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496DA3
RGB
73, 109, 163
HSL
216, 38%, 46%
HSB
216, 55%, 64%
CMYK
55, 33, 0, 36
LAB
45, -1, -34
LCH
45, 34, 269
OKLCH
0.53, 0.09, 258
XYZ
15, 15, 37
LUV
45, -17, -49
HWB
216, 29%, 36%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.