Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496E79
RGB
73, 110, 121
HSL
194, 25%, 38%
HSB
194, 40%, 47%
CMYK
40, 9, 0, 53
LAB
44, -11, -11
LCH
44, 15, 223
OKLCH
0.51, 0.05, 218
XYZ
12, 14, 20
LUV
44, -17, -13
HWB
194, 29%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.