Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496E91
RGB
73, 110, 145
HSL
209, 33%, 43%
HSB
209, 50%, 57%
CMYK
50, 24, 0, 43
LAB
45, -6, -24
LCH
45, 24, 256
OKLCH
0.53, 0.07, 248
XYZ
13, 15, 29
LUV
45, -17, -33
HWB
209, 29%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.