Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496F8A
RGB
73, 111, 138
HSL
205, 31%, 41%
HSB
205, 47%, 54%
CMYK
47, 20, 0, 46
LAB
45, -8, -19
LCH
45, 21, 247
OKLCH
0.52, 0.06, 240
XYZ
13, 15, 26
LUV
45, -18, -26
HWB
205, 29%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.