Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497079
RGB
73, 112, 121
HSL
191, 25%, 38%
HSB
191, 40%, 47%
CMYK
40, 7, 0, 53
LAB
45, -12, -10
LCH
45, 16, 218
OKLCH
0.52, 0.05, 214
XYZ
12, 14, 20
LUV
45, -18, -11
HWB
191, 29%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.