Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49709B
RGB
73, 112, 155
HSL
211, 36%, 45%
HSB
211, 53%, 61%
CMYK
53, 28, 0, 39
LAB
46, -4, -28
LCH
46, 28, 261
OKLCH
0.53, 0.08, 252
XYZ
14, 15, 33
LUV
46, -18, -40
HWB
211, 29%, 39%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.