Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4973A2
RGB
73, 115, 162
HSL
212, 38%, 46%
HSB
212, 55%, 64%
CMYK
55, 29, 0, 36
LAB
47, -4, -30
LCH
47, 31, 262
OKLCH
0.55, 0.09, 252
XYZ
15, 16, 37
LUV
47, -19, -44
HWB
212, 29%, 36%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.