Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497697
RGB
73, 118, 151
HSL
205, 35%, 44%
HSB
205, 52%, 59%
CMYK
52, 22, 0, 41
LAB
47, -9, -23
LCH
47, 25, 249
OKLCH
0.55, 0.07, 242
XYZ
15, 17, 32
LUV
47, -20, -32
HWB
205, 29%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.