Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497899
RGB
73, 120, 153
HSL
205, 35%, 44%
HSB
205, 52%, 60%
CMYK
52, 22, 0, 40
LAB
48, -9, -23
LCH
48, 25, 248
OKLCH
0.55, 0.07, 240
XYZ
15, 17, 33
LUV
48, -21, -32
HWB
205, 29%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.