Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49799F
RGB
73, 121, 159
HSL
207, 37%, 45%
HSB
207, 54%, 62%
CMYK
54, 24, 0, 38
LAB
49, -8, -26
LCH
49, 27, 252
OKLCH
0.56, 0.08, 244
XYZ
16, 18, 35
LUV
49, -21, -37
HWB
207, 29%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.