Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497BAD
RGB
73, 123, 173
HSL
210, 41%, 48%
HSB
210, 58%, 68%
CMYK
58, 29, 0, 32
LAB
50, -6, -32
LCH
50, 33, 260
OKLCH
0.57, 0.09, 250
XYZ
17, 19, 42
LUV
50, -22, -47
HWB
210, 29%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.