Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497BCA
RGB
73, 123, 202
HSL
217, 55%, 54%
HSB
217, 64%, 79%
CMYK
64, 39, 0, 21
LAB
51, 2, -47
LCH
51, 47, 273
OKLCH
0.59, 0.13, 259
XYZ
20, 20, 59
LUV
51, -21, -71
HWB
217, 29%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.