Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497D91
RGB
73, 125, 145
HSL
197, 33%, 43%
HSB
197, 50%, 57%
CMYK
50, 14, 0, 43
LAB
49, -14, -17
LCH
49, 22, 230
OKLCH
0.56, 0.06, 225
XYZ
15, 18, 29
LUV
49, -23, -22
HWB
197, 29%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.