Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497E8D
RGB
73, 126, 141
HSL
193, 32%, 42%
HSB
193, 48%, 55%
CMYK
48, 11, 0, 45
LAB
50, -15, -14
LCH
50, 21, 223
OKLCH
0.56, 0.06, 218
XYZ
15, 18, 28
LUV
50, -24, -18
HWB
193, 29%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.