Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49839E
RGB
73, 131, 158
HSL
199, 37%, 45%
HSB
199, 54%, 62%
CMYK
54, 17, 0, 38
LAB
52, -14, -21
LCH
52, 25, 236
OKLCH
0.58, 0.07, 230
XYZ
17, 20, 35
LUV
52, -25, -28
HWB
199, 29%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.