Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4983CD
RGB
73, 131, 205
HSL
214, 57%, 55%
HSB
214, 64%, 80%
CMYK
64, 36, 0, 20
LAB
53, -1, -45
LCH
53, 45, 268
OKLCH
0.60, 0.13, 255
XYZ
22, 22, 61
LUV
53, -24, -68
HWB
214, 29%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.