Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498ACA
RGB
73, 138, 202
HSL
210, 55%, 54%
HSB
210, 64%, 79%
CMYK
64, 32, 0, 21
LAB
55, -6, -40
LCH
55, 41, 261
OKLCH
0.62, 0.12, 250
XYZ
22, 24, 59
LUV
55, -26, -60
HWB
210, 29%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.