Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498BD3
RGB
73, 139, 211
HSL
211, 61%, 56%
HSB
211, 65%, 83%
CMYK
65, 34, 0, 17
LAB
56, -4, -44
LCH
56, 44, 265
OKLCH
0.63, 0.13, 252
XYZ
24, 25, 65
LUV
56, -26, -67
HWB
211, 29%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.