Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498CD0
RGB
73, 140, 208
HSL
210, 59%, 55%
HSB
210, 65%, 82%
CMYK
65, 33, 0, 18
LAB
56, -6, -42
LCH
56, 42, 263
OKLCH
0.63, 0.12, 251
XYZ
24, 25, 63
LUV
56, -27, -64
HWB
210, 29%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.