Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498CEE
RGB
73, 140, 238
HSL
216, 83%, 61%
HSB
216, 69%, 93%
CMYK
69, 41, 0, 7
LAB
58, 3, -57
LCH
58, 57, 273
OKLCH
0.64, 0.16, 258
XYZ
28, 26, 85
LUV
58, -26, -88
HWB
216, 29%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.