Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498CF0
RGB
73, 140, 240
HSL
216, 85%, 61%
HSB
216, 70%, 94%
CMYK
70, 42, 0, 6
LAB
58, 3, -58
LCH
58, 58, 273
OKLCH
0.65, 0.16, 258
XYZ
28, 26, 86
LUV
58, -26, -90
HWB
216, 29%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.