Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498CF1
RGB
73, 140, 241
HSL
216, 86%, 62%
HSB
216, 70%, 95%
CMYK
70, 42, 0, 5
LAB
58, 4, -58
LCH
58, 58, 274
OKLCH
0.65, 0.17, 259
XYZ
28, 27, 87
LUV
58, -26, -90
HWB
216, 29%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.