Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498DB7
RGB
73, 141, 183
HSL
203, 43%, 50%
HSB
203, 60%, 72%
CMYK
60, 23, 0, 28
LAB
56, -13, -29
LCH
56, 32, 246
OKLCH
0.62, 0.09, 238
XYZ
21, 24, 48
LUV
56, -28, -42
HWB
203, 29%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.