Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498DD4
RGB
73, 141, 212
HSL
211, 62%, 56%
HSB
211, 66%, 83%
CMYK
66, 33, 0, 17
LAB
57, -5, -44
LCH
57, 44, 264
OKLCH
0.63, 0.13, 251
XYZ
24, 25, 66
LUV
57, -27, -66
HWB
211, 29%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.