Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498EC6
RGB
73, 142, 198
HSL
207, 52%, 53%
HSB
207, 63%, 78%
CMYK
63, 28, 0, 22
LAB
56, -9, -36
LCH
56, 37, 256
OKLCH
0.63, 0.11, 245
XYZ
23, 25, 57
LUV
56, -28, -54
HWB
207, 29%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.