Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498FD3
RGB
73, 143, 211
HSL
210, 61%, 56%
HSB
210, 65%, 83%
CMYK
65, 32, 0, 17
LAB
57, -6, -42
LCH
57, 43, 262
OKLCH
0.64, 0.12, 250
XYZ
24, 26, 65
LUV
57, -28, -64
HWB
210, 29%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.