Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498FD8
RGB
73, 143, 216
HSL
211, 65%, 57%
HSB
211, 66%, 85%
CMYK
66, 34, 0, 15
LAB
57, -5, -45
LCH
57, 45, 264
OKLCH
0.64, 0.13, 251
XYZ
25, 26, 69
LUV
57, -28, -68
HWB
211, 29%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.