Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4994E5
RGB
73, 148, 229
HSL
211, 75%, 59%
HSB
211, 68%, 90%
CMYK
68, 35, 0, 10
LAB
59, -4, -49
LCH
59, 49, 265
OKLCH
0.66, 0.14, 252
XYZ
27, 28, 78
LUV
59, -29, -75
HWB
211, 29%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.