Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4994E7
RGB
73, 148, 231
HSL
212, 77%, 60%
HSB
212, 68%, 91%
CMYK
68, 36, 0, 9
LAB
59, -3, -50
LCH
59, 50, 266
OKLCH
0.66, 0.15, 253
XYZ
28, 28, 80
LUV
59, -29, -77
HWB
212, 29%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.