Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4996DF
RGB
73, 150, 223
HSL
209, 70%, 58%
HSB
209, 67%, 87%
CMYK
67, 33, 0, 13
LAB
60, -7, -45
LCH
60, 45, 262
OKLCH
0.66, 0.13, 249
XYZ
27, 29, 74
LUV
60, -30, -69
HWB
209, 29%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.