Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499CD0
RGB
73, 156, 208
HSL
203, 59%, 55%
HSB
203, 65%, 82%
CMYK
65, 25, 0, 18
LAB
61, -14, -35
LCH
61, 37, 248
OKLCH
0.66, 0.11, 239
XYZ
26, 30, 64
LUV
61, -33, -52
HWB
203, 29%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.