Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499CEF
RGB
73, 156, 239
HSL
210, 84%, 61%
HSB
210, 69%, 94%
CMYK
69, 35, 0, 6
LAB
62, -5, -50
LCH
62, 50, 264
OKLCH
0.68, 0.15, 251
XYZ
30, 31, 86
LUV
62, -31, -78
HWB
210, 29%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.