Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499EEF
RGB
73, 158, 239
HSL
209, 84%, 61%
HSB
209, 69%, 94%
CMYK
69, 34, 0, 6
LAB
63, -6, -49
LCH
63, 49, 263
OKLCH
0.68, 0.15, 250
XYZ
31, 32, 86
LUV
63, -32, -76
HWB
209, 29%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.