Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499EF1
RGB
73, 158, 241
HSL
210, 86%, 62%
HSB
210, 70%, 95%
CMYK
70, 34, 0, 5
LAB
63, -6, -50
LCH
63, 50, 263
OKLCH
0.68, 0.15, 250
XYZ
31, 32, 88
LUV
63, -32, -78
HWB
210, 29%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.