Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
499FFD
RGB
73, 159, 253
HSL
211, 98%, 64%
HSB
211, 71%, 99%
CMYK
71, 37, 0, 1
LAB
64, -3, -55
LCH
64, 55, 267
OKLCH
0.69, 0.16, 253
XYZ
33, 33, 98
LUV
64, -32, -87
HWB
211, 29%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.